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GNC Manager, Creative Digital in Pittsburgh, Pennsylvania

Job Summary

The Manager, Creative Digital oversees daily operations, design, development and execution of all creative digital for GNC. This role will work closely with the Creative Director and other marketing and cross-functional team members to translate key marketing objectives and strategies into innovative creative that delivers compelling advertising messaging to our targeted consumers. The key deliverables include on-brief digital creative for (landing pages, banners collection pages, etc.), email, affiliate/outbound, social and all other digital applications. The position will lead, manage and mentor the digital design and coding team as well as collaborate with the copywriting team to develop digital advertising that is consistently articulated in creative executions throughout all communication channels. They will be responsible for ensuring that creative is reflective of the overall GNC brand position, campaign specific strategy and that it upholds the associated standards. The Manager, Creative Digital will set a strong and clear creative direction for all digital communications that bring fresh and elevated thinking with knowledge and consideration of the latest relevant technologies.

Essential Duties and Responsibilities

  • Manages creative execution of all digital advertising assets from inception to finished product partnering with Project Managers, E-commerce internal and external partners, Merchants, other Creative Team members and Agencies to optimize outputs.

  • Oversees design and development of approved creative concepts within campaign and budget, inclusive of conceptual design, typography, layout, and color selection that meet established standards.

  • Leads team in strategic brainstorming sessions, campaign development and art direction of digital, partnering closely with print creative as well as copy managers and their teams to ensure concepts integrate and translate within digital media.

  • Collaborates with outside agency on creative outside concept development as required.

  • Assists, selects and/or manages vendors, freelancers, agencies to ensure quality and to achieve business objectives as needed.

  • Manages photography selection and rendering direction for digital designs.

  • Reviews all final digital creative and ensures accuracy of all art files released.

  • Manages and coordinates with internal teams and external resources to ensure that all quality control for links are functioning and deploy accurately.

  • Partners with workflow, content and planning and other marketing teams to maintain superior communications regarding project management, efficient workflow and meeting deadlines.

  • Supports usage, updates and maintenance of Brand Guidelines relative to digital advertising.

  • Ensures digital creative team is assigned projects, informed of project status and proactively communicating any challenge that puts a project at risk.

  • Prioritizes and selects appropriate resources for all digital assignments (both internal resources, i.e., designers and external vendors, i.e. content providers, digital developers, photographers)

  • Recruits, trains, develops, retains and manages digital creative team to ensure effective and efficient operation of materials, development, and implementation.

  • Defines roles and responsibilities of all Creative digital personnel in order to consistently produce all levels of creative work.

  • Maintains a workflow system that increases work volume and production speed without compromising quality or innovation.

  • Stays on top of all trends and innovations in retail marketing in order to keep the creative team inspired and in-the-know.

  • Supports photo shoot planning and execution with other members of the team and outside partners.

  • Additional duties as assigned

Job Specifications

  • Bachelor's Degree in Design or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required

  • 7+ years of experience in digital design and production with track record of leading a team to developing, communicating and implementing workflows and quality control. Retail creative marketing experience in web and email required.

  • 3+ years in a leadership role (direct or indirect)

  • Prior managerial/supervisory experience preferred

  • Expert knowledge of Adobe Creative Suite, (Photoshop, InDesign, XD, After Effects, Illustrator

  • Experience working with HTML, CSS and Javascript. Working knowledge of web development.

  • Experience with usability testing, & building prototypes a plus (Use of InVision, Principle, After Effects, Spark etc.)

  • High degree of proficiency MS Office Suite, Outlook & Internet applications

  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills

  • Strong verbal and written communication skills (including analysis, interpretation, & reasoning)

  • Solid understanding and application of mathematical concepts

  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients

  • Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.

  • Ability to work with and influence peers and senior management

  • Self-motivated with critical attention to detail, deadlines and reporting

General Nutrition Centers International is an Equal Opportunity Employer

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