Job Information
GNC Digital Analytics, Lead in Pittsburgh, Pennsylvania
Company Description
As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.
As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.
There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!
Job Description
POSITION SUMMARY: We are seeking a highly skilled and experienced Digital Analytics Lead to join our global Ecommerce team. As the Digital Analytics Lead, you will play a pivotal role in driving data-driven decision-making processes, optimizing digital strategies, and enhancing overall business performance. The ideal candidate possesses a deep understanding of digital analytics tools, a proven track record of deriving actionable insights, and the ability to work cross-functionally in aligning on next step solution and implementing data-driven solutions
JOB RESPONSIBILITIES:
Strategic Analysis
Develop and execute a comprehensive digital analytics strategy aligned with organizational goals.
Identify key performance indicators (KPIs) and create dashboards to monitor and report on the effectiveness of digital initiatives.
Provide strategic insights to cross-functional teams, supporting data-driven decision-making processes.
Data Collection and Integration
Oversee the implementation and management of digital analytics tools, ensuring accurate and reliable data collection.
Collaborate with IT, Consumer Insights, Marketing and other departments to integrate data from various sources for a holistic view of consumer behavior and campaign performance.
Insight Generation
Analyze large datasets to uncover trends, patterns, and opportunities for optimization.
Translate complex data into actionable insights and recommendations for stakeholders.
Conduct A/B testing and other experiments to drive continuous improvement in digital strategies.
Reporting and Communication
Create and deliver regular reports on key performance metrics, presenting findings to both technical and non-technical stakeholders.
Collaborate with marketing, product, consumer insights and other teams to ensure alignment and understanding of digital analytics insights.
Optimization and Innovation
Identify opportunities for process improvement and automation within the digital analytics function.
Stay abreast of industry trends, emerging technologies, and best practices to drive continuous innovation in digital analytics.
Additional duties as assigned
Qualifications
Bachelor's Degree in (Statics, Mathematics or Business Analytics) or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
Progressive digital analytics experience (Google Analytics, Adobe Analytics) and data visualization tools (e.g. Tableau, Power BI) preferred
5+ years in a leadership role (direct or indirect)
Prior managerial/supervisory experience preferred
High degree of proficiency MS Office Suite, Outlook & Internet applications
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Solid understanding and application of mathematical concepts
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
Self-motivated with critical attention to detail, deadlines and reporting
Ability to work overtime as necessary
Additional Information
All your information will be kept confidential according to EEO guidelines.
GNC Holdings LLC is an Equal Opportunity Employer