GNC CRM Analyst in Pittsburgh, Pennsylvania

Job Summary


Manage the activation of customer data to deploy effective targeted campaigns. Partner with internal stakeholders to utilize customer driven analytics to amplify channel marketing programs that tie to customer objectives.

Essential Duties and Responsibilities


  • Manage implementation of direct marketing campaigns including, but not limited to, list generation, customer targeting and activation based on channel engagement.

  • Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans.

  • Accurately deliver on approved test and learn campaigns to ensure measurement can be conducted by analytics team.

  • Advise internal resources on targeting capabilities based upon customer activation attributes.

  • Oversee quality control and ensure approvals are obtained on all appropriate activities.

  • Provide expense estimates and actual costs upon request.

  • Work with and help direct external vendors/ agencies/ partners as necessary.

Job Specifications


  • Bachelor's Degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required

  • Advanced degree (MBA, Master's) preferred

  • 3+ years of experience in a data management/analytical role or an equivalent combination of education/experience

  • 3-5+ years of experience in the field of CRM/Direct Marketing in a retail setting SalesForce Marketing Cloud & SQL experience preferred

  • High degree of proficiency MS Office Suite, Outlook & Internet applications

  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills

  • Strong verbal and written communication skills (including analysis, interpretation, & reasoning)

  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients

  • Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.

  • Ability to work with and influence peers and senior management

  • Self-motivated with critical attention to detail, deadlines and reporting

  • Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

  • Ability to read, write, and comprehend simple instructions, short correspondence, and memos

  • Ability to work overtime as necessary

General Nutrition Centers International is an Equal Opportunity Employer